What Is SEO, and Why Should You Care?
Search Engine Optimization (SEO) helps your business show up when people search online. If you're not on page one of Google — you’re invisible. We help small businesses:
What’s Included in Our Search Optimization Services
Keyword Research (Local & National)
Local SEO & Citation Building
Technical SEO Audit
SEO-Friendly Copywriting
On-Page Optimization (Titles, Tags, Content)
Backlink Strategy & Link Building
Google Business Profile Optimization
Analytics & Ranking Reports
Our Process: Audit to Growth
Each step is designed to move your brand from under-optimized to top-of-mind.
Read about our process below.
Research & Discovery
This is where we find out what’s working — and what’s being missed.
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Full technical SEO audit
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Brand positioning & messaging review
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Site speed, crawlability, and UX scan
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Keyword & competitor research
Strategy
We don’t just optimize. We build momentum.
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Page-by-page content plan
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Funnel mapping (Awareness → Decision)
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Prioritized roadmap and timeline
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Conversion-first and SEO-first page types
Keyword Mapping
Every word has a purpose — and a search demand behind it.
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Primary & secondary keywords for each page
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Long-tail & question-based keywords for ranking
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Keyword difficulty, intent, and search volume
Target Audience Alignment
We write to convert, not just rank.
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Define your customer groups (B2B, B2C, professional, lifestyle)
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Write for how they think, search, and buy
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Align features → benefits → outcomes
Persona Development
Your site starts to speak to real people — and it clicks.
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Real personas like “The Biohacker,” “The Clinical Coordinator,” or “The Skeptic”
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Pages tailored to each persona’s journey, skepticism, and needs
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CTA and tone adjustments based on audience psychology
Approval Checkpoint
You’re always in the loop, never in the dark.
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You review everything. No surprises.
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We guide the strategy — but you approve the final roadmap, page structure, and messaging before implementation.
Implementation Stage
Everything is clean, fast, and SEO-friendly.
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Rewrite meta titles/descriptions
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Fix headers (H1, H2) and alt tags
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Rewrite and optimize page content
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Add internal links + CTA blocks
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Create/insert FAQs (for snippet eligibility)
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Submit sitemap to Google
Launch-Ready Touches
Yes, we obsess over the details.
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Page speed
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Mobile responsiveness
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SSL, robots.txt, and sitemap config
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Favicon & browser branding
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Google Console set up
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Off-page suggestions
Search Optimization: FAQ
Common Questions About Search Optimization
What is search engine optimization (SEO)?
SEO is the process of improving your website so that it ranks higher on Google and attracts organic (non-paid) traffic.
What's the difference between SEO and SEM?
SEO is about organic visibility. SEM includes paid ads like Google Ads (we offer both).
How long does SEO take to see results?
You’ll typically see improvements within 1–3 months, with stronger gains over time.
Is SEO worth it for a small business?
Yes — especially local SEO. It's one of the most cost-effective long-term strategies for lead generation.
